Salon Coach

Meet the team

Three perspectives for every side of the business

AI-guided operations, profitability, and team-growth perspectives working from the same Salon Coach methodology.

AI-guided operations advisor Maya Brooks

Salon Operations Strategist

Maya Brooks

Operations perspective · roles, rhythms, and owner independence

Maya helps owners replace daily firefighting with clear roles, useful rhythms, and systems a creative team will actually follow. Her sweet spot is the messy middle between a full book and a scalable company.

  • Owner and vision
  • Execution rhythm
  • Operating playbooks
AI-guided profitability advisor Elena Ruiz

Pricing & Profitability Advisor

Elena Ruiz

Profitability perspective · service economics, cash, and capacity

Elena turns costs, demand, and owner goals into decisions that make sense at the chair. She is known for making finance calm, visual, and specific enough to act on Monday morning.

  • Cash and capacity
  • Service economics
  • Opening feasibility
AI-guided team advisor Jordan Lee

Growth & Team Consultant

Jordan Lee

Growth perspective · positioning, people, and guest experience

Jordan helps salons grow without making the guest experience feel manufactured. Their work connects hiring, coaching, retention, and the small service details that turn a first visit into a loyal client relationship.

  • Strategy and positioning
  • People and roles
  • Customer systems
01

Show the work

Recommendations come with assumptions, math, and a way to test them.

02

Build with you

Working sessions produce owner-ready tools, not a deck that gathers dust.

03

Know the boundary

Legal, tax, and licensed construction questions go to the right professionals.

Bring us the decision keeping you up.

The first conversation is free, practical, and pressure-free.

Request a discovery call